You know how all companies seem to market themselves using the same words? "Results-driven, solution-oriented, whizz-banging blah, blah, blah..."
What I do is help engineers, lawyers, architects and other professionals figure out what really makes them unique and how to say it with a clear, human voice.
As a result, their marketing materials — websites, brochures, proposals and presentations — cut through the clutter and stand out from the competition.
Verve Communications is a boutique consultancy dedicated to helping professionals communicate clearly and convincingly with their target audiences.
Verve helps build your brand, your revenue and your in-house capacity to deliver a coherent, compelling message.
A is for Absurdity
March 27, 2020
In my January newsletter, I wrote about Abbreviations, Acronyms and Initialisms. Today I add to those “A” words, by writing about Absurdities. Linguistic absurdities, that is.
Of course, what follows is a highly biased list. Some of you may like these words and phrases.